Janet Preteroti: The first time we said, “digital first,” people assumed we meant doing away with in-person branch transactions and walking away from our branches. We had to give our employees and members access to the right tools and give our members the ability to bank with us any way they want. How can I make this more efficient? How can I make this less physical?Įvery company is a technology company, and we realized that’s how we had to think, too. Internally, we had to be more efficient and wanted our employees to question processes. Why did Clearview FCU move to a digital-first approach?īill Snider: We needed to change our philosophy to compete as a financial institution.įrom the member perspective, could they do business with us any way they wanted? If they wanted to bank on the phone, tablet, or laptop, were we giving them that? If they wanted to come in, did our technology provide the best possible experience? We wanted all the options with the understanding we’d expand them overtime.īill Snider, VP of Digital Strategy & Marketing, Clearview FCU In this Q&A, Bill Snider, vice president of digital strategy and marketing, and Janet Preteroti, vice president of member experience, discuss Clearview’s move to a digital-first mindset, changes it has made, branch champions, and more. Today, Clearview actively communicates with employees about the credit union’s digital-first stance and even has embedded in branches technology champions to educate front-line staff about offerings and stress their member experience benefits. The billion-dollar cooperative knew technology - whether online, via mobile, in the branch, or more - was the best way to compete in a crowded market. In 2019, however, the credit union doubled down with a digital-first approach to operations. For years it has offered digital channels and tracked how members engage with them. Since 2019, the credit union has focused on digital channels, internal processes, and technological education for front-line staffers.Ĭlearview Federal Credit Union ($1.6B, Moon Township, PA) is no stranger to digital banking. You may take advantage of this offer at a financial center – appointments are recommended.Clearview FCU is on a mission to improve its digital strategy to make banking more convenient for members and more efficient for employees. This offer cannot be combined with any other offer. The following transactions are NOT considered an electronic deposit: Set up an account transfer within Online Banking.ACH/DBO (Direct Deposit, Social Security, Tax Refund, Trust Fund, IRA, Annuity, Credit Deposit from a Vendor) and Deposit of funds from another Financial Institution.Mobile Check Deposit through the Clearview FCU Mobile App or the Clearview ® Live Mobile App.The deposit must be made to a share account (not a loan payment). Use promo code: switch * Electronic Deposit: Nearly any deposit not performed by a Clearview employee qualifies as an electronic deposit. Offer is only valid for new members age 18 and older with a savings account and Basic, Simple, or Absolute Checking account.You'll receive your bonus after the 90-day period is over.ĭ). Get an automatic additional $100 bonus on the anniversary date of your checking account opening as long as you have had an electronic deposit* of at least $500 or more within 60 days of the anniversary date. The bonus(es) will be reported to the IRS for tax purposes. Must maintain a $15,000 average daily balance for 90 days. To receive the additional $100 bonus: Open one of the above checking accounts AND open a Clearview Savings OR Money Market OR a Certificate with a 12 month or greater term within 7 business days of checking account opening, and deposit a total of $15,000 or more in new money. You'll receive your bonus once the criteria are met.Ĭ). To receive the $300 bonus: Open an Absolute Checking ® account, make an electronic deposit* of $500 or more within the first 60 days of account opening, and sign up for eStatements. You'll receive your bonus once the criteria are met.ī). To receive the $200 bonus: Open a Basic or Simple checking account, make an electronic deposit* of $500 or more within the first 60 days of account opening, and sign up for eStatements.